The program includes industry visits including a visit to the Department of Information within the Ministry of Information, Communication and Culture. Other highlights include a networking evening with alumni or a professional organisation, international PR firms and a visit to the Guinness Anchor Factory.
While a moderately Muslim country, Malaysia grapples with many complex social issues around censorship and freedom of the media. This tour explores the way the PR industry and embraces the booming middle class consumerism that is currently exploding throughout Asia while adhering to social and accepted norms. Kuala Lumpur is a vibrant city and is in the grips of a cosmopolitan revolution with a focus on luxury, nightlife, and the arts.
Industry visits include the Department of Information within the Ministry of Information, Communication and Culture to hear about Malaysia’s Communications policy; an international PR company such as Hill & Knowlton where they are given a briefing by a senior partner; a visit to Malaysia’s major English language news portal Malaysiakini, where they hear from one of the founders about the challenges of journalism in Malaysia, and local NGO’s who provide background into the importance of social media as a communication tool in Asia.
Students are exposed to a range of communication channels and organisations that provide a comparison and contrast to the workplace in Australia, and some programs have included a short work placement that has provided a wider view.